Making A Video
by Ben McLane, Esq.
For the majority of musical acts, the songs and vocals are the most important
part of the package, and the biggest selling points. Having a following and
touring history are also key. That being said, a great image/visual
presentation can also very important to an audience, and for marketing
purposes (e.g., MTV, mags). I have found that industry types tend to
prefer to see a group perform live before they can really decide if the band
has the right stuff. However, if the band cannot get the industry to come
see them in person, then having a video for the industry to watch at their
convenience could be a good sales tool, and might help create the desired
effect (although the energy of a live show rarely comes across on a tiny
screen). If you do plan to invest in a promo video, I would not
suggest spending too much time and money on it because the odds of it being a
determining factor in an artist's career - or even being seen - are not that
great in most cases.
Copyright 2006, Ben McLane
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