A&R
by Ben McLane, Esq.
The basic function of an A&R person is to find amazing talent for the label
he/she works for; talent that hopefully will sell lots of records/have a long
career. Hence, the A&R function exists at labels both large and small. Major
labels might have designated A&R reps, while an A&R person at an indie
might also perform other functions (e.g., sales, marketing, janitor). In
general, once the A&R person signs an act, he/she would be involved in helping
administer the making of the record (i.e., setting budgets, selecting producer,
choosing songs, etc.), and ultimately helping create the marketing
campaign/imaging the artist. The A&R person is normally the biggest champion
at the label for the artist, and it is wise for the artist to keep close
communication with that person. Unfortunately, there is a lot of turnover at
the A&R level and some new A&R types might make an unwise decision that damages
an act, so an artist would be well advised to get everyone at the label behind
the project to ensure it has the best chance of success.
Copyright 2006, Ben McLane
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